About This Company
The company was founded on July 25, 1945 and in 1946 K-F
displayed prototypes of their two new cars at the Waldorf Astoria Hotel in
New York City. The Kaiser was of an advanced front wheel drive design while
the Frazer was an upscale conventional rear wheel drive car. The production
costs and time available prevented the front wheel drive design from seeing
production so the new 1947 Kaiser and Frazer shared bodies and powertrains.
Being some of the first newly designed cars to hit the market while the "Big
Three" were still marketing their pre-war designs, the Kaisers and Frazers
made quite an exciting entrance. Kaiser and Frazer would continue to share
bodies and engines through 1950 with different exterior and interior
trimming.
Henry Kaiser had no automotive marketing experience while
Joseph Frazer did, having been president of the Graham-Paige Corporation
prior to WWII. Henry Kaiser believed in pressing on in the face of
adversity; Joseph Frazer was more pragmatic. As the market for K-F products
slowed in 1949 Kaiser pushed for more production creating an oversupply of
cars that took until mid-1950 to sell. Kaiser and Frazer continued at odds
until Frazer left the company in 1951 and the car with the Frazer nameplate
was dropped at the end of a short 10,000 unit production run. In 1952 the
Kaiser-Frazer Corporation was renamed Kaiser Motors Corporation and
continued building passenger cars until 1955.
In 1953 Kaiser bought the ailing Willys-Overland company
for US$63,381,175 and merged the Kaiser and Willys operations together under
the name Willys Motors. The decision was then made to exit the passenger car
market which was accomplished at the end of the 1955 model year. By 1956
Willys Motors was building only utility vehicles, many for export, and was
turning a healthy profit. In 1962 the company was renamed the Kaiser Jeep
Corporation.
In 1970 the Kaiser Jeep Corporation was sold to to
American Motors Corporation who continued to manufacture Jeep vehicles until
AMC was purchased by Chrysler in 1987 for $360 million. Chrysler wanted the
Jeep vehicle line and had estimated that for them to create a similar
competing product and build a reputation to match would have cost in excess
of $1 billion.
Production of Kaiser Frazer models was centered at Willow
Run, Michigan. Willow Run, the largest building in the world at that time,
was built by the U.S. government just prior to World War II for Henry Ford
to build B24 Liberator bombers for the European war effort and then later
for the USA war effort. Once the war concluded Ford had no interest in the
facility which then set the War Assets Administration off looking someone to
lease or buy the building. When K-F expressed interest the facility, the WAA
offered them a very good five-year lease rate, so good K-F couldn’t refuse.
K-F also had manufacturing facilities in Jefferson, Michigan, Long Beach,
California, Portland, Oregon, Leaside, Ontario, Canada, Haifa, Israel,
Kawasaki, Japan, Mexico City, Mexico and Rotterdam, Holland. USA production
was concentrated at Toledo, Ohio upon the purchase of Willys-Overland
starting in 1953 as the Willow Run facility had been sold to General Motors
after GM suffered a disastrous and destructive fire at their Livonia,
Michigan Hydramatic plant and needed a facility quickly to resume
production.
Source: www.wikipedia.org
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