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1959 P Lorillard Company |
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Stock Code PLC01 |
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Certificate for 30 shares of common
stock of par value $5 each, dated 15th December 1959, in this tobacco
company
Issued to Carlisle & Jacquelin, with
the printed signatures of the George O Davies, Vice-President and Anna
Woessner, Secretary of the company.
Vignette of two angels either side of a tobacco plant. Ornate green
border.
Certificate size is 20.5 cm
high x 30.5 cm wide (8" x 12").
About This Company |
Framed Certificate Price : £60.00
Certificate Only Price : £20.00 |
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About This Company |
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At the end of the nineteenth century, P. Lorillard and Company stood as
one of the leading recognized brand-name manufacturers in America, one of
the oldest manufacturers of tobacco products, and was the nation's largest
manufacturer of tobacco. It became synonymous with the production of all
manner of tobacco including snuff, plug, chewing, and smoking tobacco,
numbering over 160 brands. In 1883, the company reported sales of over $10
million a year in domestic and foreign trade from the production of over 25
million pounds of tobacco products.
Lorillard developed mastery in the category of advertising: they paid
farmers to allow painted signs on the sides of barns, included trade cards
in their packaging, and offered premiums for other products. Lorillard may
also be responsible for use of the "cigar store Indian" in association with
the sale of tobacco as early as 1789 (James 16). Kent cigarettes were named
for Herbert A. Kent, a board chairman and former president, who promoted the
"Old Gold" brand of cigarettes. The "Old Gold" name in colored brick still
appears on the circular chimney within the courtyard of the former Lorillard
facility.
This Jersey City-based national corporation began with Pierre Lorillard,
a French Huguenot, who started making snuff in the Bronx, New York City, in
1760. The snuff factory site today is part of the New York Botanical Garden.
Lorillard's sons Peter and George took over the business, setting the
pattern for a long-term family involvement in the company. It was
incorporated in 1891.
In the early 1870s, the Lorillard Company moved to 111 First Street,
Jersey City, and manufactured tobacco products as well as snuff. It took
over a Greek Revival brick building that was constructed in 1866 by an
unknown artist for one of the nation's first conglomerates, the American
Screw Company, which fronted on Washington Street. It soon became part of
the growing industrial complex in Jersey City. In 1868 Charles Siedler
(Jersey City mayor, 1876-1878) became a partner with the company.
Rick James, in his nominating report for the "warehouse district" of
Jersey City for historic preservation, remarks that Siedler most likely led
his partners to develop their company in Jersey City. Here the company could
take avail itself of several advantages offered by the city: the
Pennsylvania Railroad and Harsimus Yards for product distribution; a newly
arrived immigrant labor supply; nearby port location for the importing of
spices for the flavoring of its various tobacco brands; and a municipal
water supply system for safety measures. Fire prevention was of the utmost
importance to Lorillard in safeguarding the firm's highly combustible
products. Lorillard was noted for the installation of the latest automatic
sprinkler system of the time in its manufacturing plant as well as for
maintaining a detail of firefighters (15-17).
In 1883, Industries of New Jersey, Hudson, Passaic, and Bergen
Counties published the following description of the company:
It occupies three
immense brick buildings used as factories that cover
sixty-six city lots of 25 x 100 feet, and has eighteen city lots under
its lumber
yard for its use, for the manufacture of cases, etc., for packing its
good for
transportation . . . .Two of the factories cover one entire block each.
These
are fitted with machinery, and the united force of four steam engines is
required
to operate it, amounting to 800 horsepower. Thirty-five hundred hands
are
employed in these factories, the payroll amounting to thirty-five
thousand dollars
per week, the hands being paid weekly. (886)
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Among the workers who numbered four thousand in 1884 were school-aged
boys and girls. Since Jersey City lacked a free night school program,
Lorillard accommodated New Jersey's compulsory school law for those younger
than sixteen by forming its own evening school for its workers in 1884. The
school was in the library of Booraem Hall on Newark Avenue, not far from the
factory. It also offered a free library for the adult employees managed by
Dr. Leonard S. Gordon, Lorillard's chief chemist and physician; he was later
director of the Jersey City Free Public Library (James 17). Lorillard also
offered sewing classes and a dispensary for its employees.
In 1887 Lorillard constructed an annex between First and Second streets.
Besides the manufacturing plant in Jersey City, it maintained corporate
offices at 114 Water Street in New York City.
By 1910, Lorillard became part of the American Tobacco Company. The
following year, Lorillard, which retained its name, began construction of a
new factory on the Thompson estate in the Marion section of Jersey City on
170 city lots for the employment of 4000 to 5000 workers. The six-story
building was a fireproof structure of steel and brick and was located in the
proximity of the Pennsylvania, the Lackawanna, the Susquehanna and the Erie
railroads for shipment of its products nationwide.
After the US Supreme Court found the American Tobacco Company "in
restraint of trade," Lorillard became an independent company again,
operating its "plug" factory at 111 First Street to about 1919 and its cigar
factory at 104 First Street to about 1928; the latter building was destroyed
by fire, circa 1990. In 1905 the warehouse was taken over by the Butler
Corporation, a distributor to independent variety stores, and in 1928 the
main Lorillard facility was taken over by J.R. Reynolds, the manufacturers
of "Camel" cigarettes.
Today the block-long warehouse at 111 First Street is part of a district
designated for arts development in Jersey City. The former tobacco building
offers artists interior space with rental studios, a commercial gallery and
the Chamot Gallery. It may be viewed from new Hudson-Bergen Light Rail
traveling through Exchange Place and the signage reading "P. Lorillard
Company" is visible on First Stree t.
Source: www.njcu.edu
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