Adobe Company History
Adobe's first products after PostScript were digital fonts,
which they released in a proprietary format called Type 1.
Apple subsequently developed a competing standard, TrueType,
which provided full scalability and precise control of the
pixel pattern created by the font's outlines, and licensed
it to Microsoft. Adobe responded by publishing the Type 1
specification and releasing Adobe Type Manager, software
that allowed WYSIWYG scaling of Type 1 fonts on screen, like
TrueType, although without the precise pixel-level control.
But these moves were too late to stop the rise of TrueType.
Although Type 1 remained the standard in the
graphics/publishing market, TrueType became the standard for
business and the average Windows user. In 1996, Adobe and
Microsoft announced the OpenType font format, and in 2003
Adobe completed converting its Type 1 font library to
OpenType.
In the mid-1980s, Adobe entered the consumer software market
with Adobe Illustrator, a vector-based drawing program for
the Apple Macintosh. Illustrator, which grew from the firm's
in-house font-development software, helped popularize
PostScript-enabled laser printers. Unlike MacDraw, then the
standard Macintosh vector drawing program, Illustrator
described shapes with more flexible B?zier curves, providing
unprecedented accuracy. Font rendering in Illustrator,
however, was left to the Macintosh's QuickDraw libraries and
would not be superseded by a PostScript-like approach until
Adobe released Adobe Type Manager.
In 1989, Adobe introduced what was to become its flagship
product, Adobe Photoshop for the Macintosh. Stable and
full-featured, Photoshop 1.0 was ably marketed by Adobe and
soon dominated the market.
Arguably, one of Adobe's few missteps on the Macintosh
platform was their failure to develop their own desktop
publishing (DTP) program. Instead, Aldus with PageMaker in
1985 and Quark with QuarkXPress in 1987 gained early leads
in the DTP market. Adobe was also slow to address the
emerging Windows DTP market. However, Adobe made great
strides in that market with release of InDesign and its
bundled Creative Suite offering. In a failure to predict the
direction of computing, Adobe released a complete version of
Illustrator for Steve Jobs' ill-fated NeXT system, but a
poorly produced version for Windows.
Despite these missteps, licensing fees from the PostScript
interpreter allowed Adobe to outlast or acquire many of its
rivals in the late 1980s and early 1990s. In December 1991,
Adobe released Adobe Premiere, which Adobe rebranded to
Adobe Premiere Pro in 2003. In 1994, Adobe acquired Aldus
and added Adobe PageMaker and Adobe After Effects to its
production line later in the year; it also controls the TIFF
file format. In 1995, Adobe added Adobe FrameMaker, the
long-document DTP application, to its production line after
Adobe acquired Frame Technology Corp. In 1999, Adobe
introduced Adobe InCopy as a direct competitor to
QuarkCopyDesk.
Source: www.wikipedia.org |